I’m a customer-obsessed creative operations leader with two decades of experience transforming video production and digital media operations. Throughout my career, I’ve specialized in leveraging emerging content creation technologies to scale global teams and deliver exceptional results in ambiguous environments.

My approach combines strategic vision with hands-on execution, allowing me to:

– Build and optimize production teams delivering 98% client satisfaction
– Drive innovation across product, engineering, and commercial teams
– Help develop a programmatic solution for virtual product placement with major media partners
– Transform creative workflows, reducing production inefficiency by 84%
– Leverage AI/ML and computer vision to revolutionize content creation
– Create data-driven KPIs/OKRs that deliver measurable business outcomes

At Mirriad, I lead end-to-end creative operations across major media partners and brand clients, working directly with C-suite leadership to align product roadmaps with innovative production workflows. By introducing agile, scalable team structures, we dramatically improved efficiency while reducing overhead by 40%.

During my time at Amazon, I transformed VFX production by transitioning operations offshore, increasing output by 500% and developing a strategic roadmap that achieved 50x Year-on-Year scale. I partnered with scientists and engineers to define requirements for proprietary ML/AI/CV solutions while ensuring seamless delivery for major brand clients.

At Hearst, I built a scalable agency model while running in-house production facilities across 5 studios with 70 video professionals. By pioneering early adoption of Adobe MOGRT templates, we increased process efficiency by 1500% while maintaining creative consistency—creating videos that garnered over 7 billion impressions in 2019 alone.